Search Engine Optimisation, or SEO for short, provides you with a competitive advantage over your competitors when potential customers are searching online for the products or services that your business offers. SEO is a combination of tools and techniques used to increase traffic to a website by obtaining a high ranking search engine placement. By doing this correctly, you can increase your visibility on the web, and in turn your profits.
Here are 5 ways to boost your search engine profile.
1. Keyword Research – Keywords are the words or phrases a user types into a search engine when they are looking for something. The first rule of an effective SEO strategy is to perform strong keyword research to see what terms searchers are using.
2. Rewrite Page Content – After the keyword research, the text on your site should be optimised to reflect it. In other words, written according to SEO standards, choosing the right topics to attract the desired audience, using the keywords in a natural manner.
3. Title and Meta tags – These are elements in the code of a website that are the most important for how search engines decide what a site is about and what position it should take in each ranking. They should be amended to include the keywords found in the research performed above.
4. Custom SEO Content – Currently, searches are giving more and more importance to new text when ranking a site. Because of this, it is of vital importance for a website to have up to date content, optimised for the appropriate keywords.
5. Link Development – The links to and from your site are very important in order to get authority. The anchor texts, the target pages and the attributes joining the links are things one has to take care of when optimising a site.
It will take time to see the results of an SEO strategy. Search engines need to detect changes and improvements in your website and translate them into a better position. If you are looking to drive traffic to your site in a short amount of time, investing money in paid online advertising may be a better method of achieving this. However, SEO is a long term strategy, used to obtain consistent, visible results.
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