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How to write a small business blog

Are you wondering how to write a small business blog? Don't worry, here you will find all the answers you need. We will tell you why it is a great idea to start blogging about your products, how to do it and which topics you could talk about. Keep reading and you will...

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Common mistakes in corporate website design

The 21st century business card is a website. Everybody knows that but, unfortunately,  not all the companies act with this in mind and they make common mistakes when creating their corporate website design. According to the Central Statistics Office, 75% of the...

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How to choose the best WordPress business theme

If you are looking to create a website with the best Content Management System, then the most important step is how to choose the best Wordpress business theme to attain your digital goals. The sections below highlight what key points you should bear in mind when you...

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5 ways to boost your search engine profile

Search Engine Optimisation, or SEO for short, provides you with a competitive advantage over your competitors when potential customers are searching online for the products or services that your business offers. SEO is a combination of tools and techniques used to...

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Website Grants

Did you know that 78% of internet users carry out product research online? (Society of Digital Agencies, 2016) If you don't have a website, you are reducing your target market. With our assistance, we can help you attract these customers. What's more, the Department...

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10 Web Design Terms You Need To Know

Web Design can be a very intimidating venture for those who are new to it. It contains language all on its own. Whether you are creating a website on your own, or working with a Web Developer, this list of 10 Web Design terms will help you better understand the...

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Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to...

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Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For...

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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the...

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Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe...

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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with...

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Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an...

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Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the...

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