Blog
How to choose a good domain name
Choosing the name of a new baby is a big deal. Your site is your business' baby and how to choose a good domain name is the first thing you have to do for your online strategy. Let's start from the beginning to know what we mean exactly when we talk about domain...
How to do website usability testing
What is a usability test? If you have a website you want the users to spend as much time as possible on it and that they end up visiting the most valuable section for your business, don’t you? That depends on how the content is structured, the clarity of the menus and...
The 4 business applications you should use
Managing a company can be challenging and overwhelming. Fortunately there are four business applications that can make your life much easier. Take good notes and learn how to manage a company from your own computer with professionalism and efficiency at really...
Reasons for creating a responsive design website
Nowadays people browse the Internet from all kind of devices, that means our business' sites has to be ready to look good at any time from mobile phones, ipads and desktops. There are too many reason for creating a responsive design website. In this post we will tell...
See how to create the best email marketing strategy
Are you able to stay more than two days without checking your email? That is the power of an email marketing strategy folks. More and more people are connected 24/7 via email and because of that it is the perfect communication channel for our companies. We are going...
Best tips to improve a Facebook Page for Business
How good are you at Social Media? Are you ready to be your own Community Manager? In this post we tell you how to improve a Facebook Page for business and get more and happier customers. Let's start from the beginning. Why should a company use Facebook? First of all,...
How to write a small business blog
Are you wondering how to write a small business blog? Don't worry, here you will find all the answers you need. We will tell you why it is a great idea to start blogging about your products, how to do it and which topics you could talk about. Keep reading and you will...
Common mistakes in corporate website design
The 21st century business card is a website. Everybody knows that but, unfortunately, not all the companies act with this in mind and they make common mistakes when creating their corporate website design. According to the Central Statistics Office, 75% of the...
How to choose the best WordPress business theme
If you are looking to create a website with the best Content Management System, then the most important step is how to choose the best Wordpress business theme to attain your digital goals. The sections below highlight what key points you should bear in mind when you...
5 ways to boost your search engine profile
Search Engine Optimisation, or SEO for short, provides you with a competitive advantage over your competitors when potential customers are searching online for the products or services that your business offers. SEO is a combination of tools and techniques used to...
Facebook for Business
Did you know that 92% of all consumers report that a word-of-mouth recommendation is the "leading reason they buy a product or service"? (Nielsen & Roper, 2012). This is due to a customer's faith and trust in someone's opinion and in the connected world we now...
Website Grants
Did you know that 78% of internet users carry out product research online? (Society of Digital Agencies, 2016) If you don't have a website, you are reducing your target market. With our assistance, we can help you attract these customers. What's more, the Department...
10 Web Design Terms You Need To Know
Web Design can be a very intimidating venture for those who are new to it. It contains language all on its own. Whether you are creating a website on your own, or working with a Web Developer, this list of 10 Web Design terms will help you better understand the...
Is Search Engine Submission Necessary?
The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to...
Can Any Inbound Linking Hurt My Ranking?
The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For...
The Importance of Anchor Text in Back-links
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the...
Absolute Links vs. Relative Links – SEO Value
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe...
Incorporation of Company Branding and SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with...
Strategic Use of Images in Search Engine Optimization
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an...
Google now discounts all reciprocal links
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the...