by Susana | Nov 22, 2017 | Adwords, Blog, eCommerce, PPC, SEM
Are you thinking about advertising online but wondering how much does Google Adwords cost? It depends. How does Google Adwords work In order to know how much does Google Adwords cost, it is essential to know how it works. Many factors influence an ad appearing in...
by Susana | Jul 28, 2017 | Blog, eCommerce, Uncategorised, UX
You have made it! You have the user on your eCommerce site, checking out your product/services, and some of them going through your purchase process. However, you already know that there is always a percentage of those users which, after adding some products to their...
by Susana | Jun 2, 2017 | Blog, eCommerce
Online conversion rate is the KPI (key performance indicator) par excellence in eCommerce and is expected to show an annual growth rate of 10.7% from 2017 to 2021 in Ireland. However, 44% of users go directly to Amazon to search for products and 70% of Irish spend...
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