Nowadays people browse the Internet from all kind of devices, that means our business’ sites has to be ready to look good at any time from mobile phones, ipads and desktops. There are too many reason for creating a responsive design website. In this post we will tell you what responsive design website is, why you should make a site responsive and things to bear in mind when creating a responsive site.
Keep reading and you will find out how to reach your potential customers easily with the correct web design.
What is Responsive Website?
Responsive website design is a web design technique that pursue the correct visualization of a site from different devices. This adaptation is made by resizing the elements of the site in a way they can adapt themselves to every device, in spite of the width of the screen. This enhances the user experience and helps to improve the ranking in search engines as it avoids duplicate content and increase the virality because the content can be shared in a more natural and fast way.
First of all we should know the difference between web responsive and mobile website. This last option is a different version of a site, designed specially for mobile devices. Mobile websites are more tiresome and they don’t guarantee the content will be well visualized in all devises.
The key points is offering the same content and functionality to all the users regardless the device they are browsing from. In order to get that, the design has to be adapted in terms of layouts, technology and effects, as we will explain later.
Currently the most of the Content Management Systems are set to create responsive sites, however the designer has always to keep the responsiveness in mind during the website design process. A good web development practices involves a responsive design in all cases.
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Reasons for creating a responsive design website
Mobile usage is constantly growing
According to the Irish Examiner, 40% of people say that they got early inspiration for a purchase while browsing on their phone and a quarter of the population of the country uses five or more connected devices regularly. Actually, there are currently more mobile devices on earth than people. The prospects of the growth of usage of this kind of devise is crushing and people are more and more confident buying online through their mobile devices.
It is obvious so that business should take care of all these customers and take advantage of that fact adapting their content in a way the purchases can easily done by phone or ipad. This adaptation to the new reality will affect the user experience and, therefore, the success of the business online strategies. If the interaction with the site is poor and disappointing the users will end up in the competitors sites and this can’t happen.
Increase the sales and conversion rates
In the same way that the user experience improves with a responsive website, the conversion rate does it as well. It makes easier to browse from different devices and, therefore, select a product and end a purchase. The consistence in the design of a site from different devices has a positive effect in the conversion rate as the user will get used to the navigation easier and they will stay longer and more confidently in the site.
Social media is getting more and more mobile visitors
Social Media can make a lot for a business promoting its site and products, as everybody knows. Nevertheless not all the business are aware of the role played by mobile phones for Social Media and the way that this affects the traffic of the sites. According to Marketing Land Nearly 80 percent of social media time now spent on mobile devices, this represents thousands of links from Facebook, Twitter, Linkedin, etc, that we can’t afford to loose with a not responsive design website.
Improve the visibility in Search Engine
SEO campaigns can be time consuming, but one can save time with a responsive design website, putting all the efforts on this matter together, focused in just one place with a common strategy for all the devices. The content is of vital importance for SEO, high quality content frequently updated helps to rank better in Google. A responsive design website avoids the need of duplicate the content for every device and also increase the chances of ranking better. On the other hand, Google confirmed that they are rating responsive websites higher in their search page result.
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If you control your site yourself and you are brave enough to test the responsiveness of your site, Google provides a checklist that can be useful.
Watch the size of the screen
We should be very careful with the size we are thinking about when designing a site. It is advisable to use the mobile first design pattern ir order to avoid having adaptation problems with the size of the screens among other things. Another common mistake is to overload the page with elements that won’t fit in the mobile version.
No static size elements will be the key issue we should take care of to get a completely responsive website. By using percentages for size instead of “px” will provide a site that is nice when it is opened from any device.
Avoid effects used for desktop versions
It is tempting to use amazing effects in our websites, but be careful because usually they are not very “responsive design friendly”. Some of the visual effects that work for a desktop version won’t do it for a mobile one. If you don’t make a multi-device test it may happen that the views from mobile phone is surprisingly low.
This is really frequent when, for example, the site has a button “Read More” with a hover effect. This can’t being seen from a mobile phone and, therefore the user experience will be negtative.
One of the problems sites usually present is that often they don’t use conditional loading of resources for mobile devices. It means that the site loads the same information from the server regardless the device the user is requesting the page from. This is a big problem as it affects the page speed and, therefore, the user experience.
A solution is using libraries for responsive web design taking solutions that avoid loading unnecessary resources when people visit the site from a mobile phone.
Don’t forget to measure constantly to detect possible errors and weaknesses in the mobile version of the site.
Are you ready to adapt your site to the new mobile revolution? If you have any question about this, just leave us a question below.